BEHIND THE BRAND
Meet our founder and athletes. Together, they bring Forte’s mission to life and help set the tone for the road ahead.
OUR FOUNDER'S STORY
Rob Mendez founded Forte Fitness in 2024, bringing over a decade of experience behind the camera and a deep passion for storytelling. But Forte was built from more than creative vision—it was shaped by personal experience.
Through personal health struggles and life-altering moments, training became more than just physical—it became a source of therapy, discipline, and resilience. The gym became a place to process, rebuild, and keep moving forward. Forte was created to highlight real stories of perseverance and greatness, empowering others to find strength in their own journey.
OUR FORTE ATHLETES
Every athlete carries a unique story. Together, they help shape Forte’s mission by showing what it means to pursue greatness through consistency and hard work.
ANGIE
Angie’s journey is one of dedication. Through an incredible weight-loss journey, she’s inspired many along the way and has recently discovered a passion for running as she trains for her first half marathon.
ERICK
A relentless competitor, Erick’s journey is nothing short of extraordinary. After placing 6th in his first ever 50-mile ultra, he’s now setting his sights on his first 100-mile race.
ANGELA
Through years of consistent training, Angela has built a level of strength and discipline that speaks for itself. Her physique reflects the dedication behind every session.